Cardigan Bay

Cardigan Bay is Wales at its most soulful. A sweep of wild coastline where lush green hills tumble into dolphin-dotted waters, and pastel-painted harbours give way to long, golden beaches and craggy coves. Life feels deliciously laidback here; the sort of place where days stretch out slowly, salty hair and sandy toes the only real to-do list.

Charming towns like Aberaeron (don’t miss the honey ice cream) and New Quay (with proper buckets-and-spades beach vibes) sit alongside quieter gems like Llangrannog and Tresaith. Inland, the landscape becomes even dreamier: think rolling farmland, ancient woodlands, waterfalls and winding lanes where you’ll barely pass another car.

Walkers come for the coastal path, which serves up cinematic sea views, secret beaches and pods of porpoises if you’re lucky. Foodies will find crab rolls, farm-to-fork feasts and fun brunch spots buzzing with bright ideas. And then there’s the pace: unhurried, outdoorsy and deeply restful. Dive deeper into the region with our Kip tips below.

Stay in one of our handpicked Cardigan Bay hideaways — cabins with hot tub tucked into lush woodland, beachy barns with sea views, and the cutest family-friendly cottages made for sandy adventures and starlit nights.