The very best places to stay in
There’s something about the east of England that makes everything feel bigger. The skies, certainly. But also the beaches, the horizons and those vast watery landscapes where land seems to dissolve into marsh, reedbed and sea. Stretching across Norfolk, Suffolk, Cambridgeshire and Essex, this is a wonderfully varied corner of the country – and much of it is surprisingly easy to reach from London.
The coast is a huge part of the pull. There are Norfolk’s huge sandy beaches and salt marshes; Suffolk’s arty seaside towns and wild shingle shores; and Essex’s underrated maze of creeks, islands and estuaries. Head inland and the landscape changes again: medieval wool towns, quiet country lanes, the waterways of the Norfolk Broads and the great flat Fenlands around Cambridge and Ely.
There’s plenty of culture amongst all that nature, too. Cambridge has colleges, galleries and punts on the Cam; Norwich is brilliant for independents; Aldeburgh and Southwold mix seaside nostalgia with a strong creative streak. Food is another very good reason to come east: Cromer crab, Mersea oysters, Suffolk breweries, excellent farm shops and some properly good country pubs.
Our handpicked places to stay in East England are scattered across all of it: cabins hidden in woodland, old cottages near the coast, beautifully converted barns, wild-swimming stays and design-led hideaways surrounded by those enormous eastern skies. Come for a quick weekend from London, or stay longer and start joining the dots.
Featured stays in
Curate your East England stay
MUST VISIT
The North Norfolk coast. Start around Holkham and Wells-next-the-Sea, then follow the coast east through salt marshes, huge beaches and little villages. Bring walking shoes and a serious appetite.
BEST ACTIVITY.
Get out on the water. Hire a boat on the Norfolk Broads, punt the Cam in Cambridge, kayak Suffolk’s River Deben or explore the creeks and estuaries of Essex.
ARCHITECTURE
Ely Cathedral rising spectacularly above the Fens; Cambridge’s extraordinary colleges; Suffolk’s crooked timber-framed wool towns; and the great country houses of Norfolk. History has left some fairly magnificent calling cards out east.
FOODIE TREAT.
Make it a seafood pilgrimage: Cromer crab in Norfolk, oysters from Mersea Island in Essex and smoked fish on the Suffolk coast. Ideally eaten outside, within sight of the water.
WITH KIDS.
This region is brilliant for the old-fashioned stuff. Crabbing from a harbour wall, seal-spotting off the Norfolk coast, punting in Cambridge, cycling quiet country lanes and spending an entire day on an enormous sandy beach with sandwiches and a windbreak.
SECRET KIP TIP.
Take the tiny ferry across to Orford Ness on the Suffolk coast. This wild shingle spit was once a secret military testing site and is now a nature reserve, with strange abandoned structures scattered across an otherworldly landscape.
Why book a East England holiday with
We endlessly research and curate the very best places to stay across the UK: all gorgeous and great value. Beautiful, unique style is a must for us but it’s the thoughtful detail and owners who really care that make our hideaways so special.
Our design-led hideaways include cabins with hot tubs, dog-friendly cottages, romantic treehouses and family-friendly houses.
We’re opening up the Kip scouting circle.
Tell us about a place you think belongs in the Kip collection – and if we list them, we’ll thank you with £150 Kip gift card and 1 year of Kip Insiders membership.